🔎 Business Case: Why This Program
In the last decade, sales has evolved from product pitching to solution selling and now to designing trust and experiences.
Customers today are informed, impatient, and insight-driven. They expect personalization, empathy, and credibility — not persuasion.
However, many sales professionals still rely on past habits:
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Rushed discovery calls
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Generic proposals
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Defensive objection handling
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Transactional closing
This creates lost opportunities and eroded trust.
Sales Mastery 5.0 is designed to re-skill sales professionals for the modern era — combining the best of Design Thinking, NLP, and Sales Psychology to help them:
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Engage customers meaningfully
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Navigate complex negotiations
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Close deals with confidence and class
The focus is on how to sell in a world where customers don’t want to be sold to — they want to be understood.
🎯 What will Participants Learn?
By the end of the five modules, participants will be able to:
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Understand the evolution of sales and anticipate future sales trends.
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Apply design thinking tools to create customer-centric conversations.
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Use principles of psychology and NLP to influence ethically and build rapport.
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Demonstrate negotiation skills that create win–win outcomes.
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Handle objections gracefully and close deals through trust, not pressure.
🌟 What will participants gain?
After completing the program, participants will:
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Shift from a transactional to a transformational approach to selling.
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Craft powerful, structured sales conversations using empathy and curiosity.
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Strengthen negotiation and objection-handling confidence.
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Design proposals and closes that feel effortless and collaborative.
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Build long-term customer trust and retention through human-centered sales.
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Develop self-awareness about their own communication and persuasion style.
🧩 Program Structure & Scope (10 Hours | 5 Modules × 2 Hours)
Mode: Online (Live Interactive Sessions)
Schedule: Every Sunday starting 23rd November
| Module | Theme | Core Focus Areas | Key Activity |
|---|---|---|---|
| Module 1: The Evolution of Sales – From Product to Trust | Understanding how sales has shifted across decades and where it’s heading | Sales 1.0 → 5.0; Design Thinking mindset; Empathy as a Sales Skill | Sales Timeline Mapping + Reflection on past vs. future selling |
| Module 2: Pre-Sales & Sales Conversations by Design | Making meaningful first contact; structuring powerful discovery conversations | Pre-call research; Question design; NLP in listening; Building rapport | Buyer Experience Timeline Activity + Role-play on First Interaction |
| Module 3: The Psychology of Sales & Influence | Understanding decision-making, persuasion, and customer motivation | Emotional drivers; Anchoring; Storytelling; Trust cues | Sales Story Crafting Lab – Participants design a story-led pitch |
| Module 4: Negotiation and Objection Handling | Managing trade-offs, reframing objections, and navigating customer resistance | Negotiation by Design; Objection reframing; Pacing & leading | Negotiation Simulation + Objection Poker Game |
| Module 5: Closing with Class – Designing the Win | Elevating closing from persuasion to partnership | Designing proposals; Future pacing; Value articulation | Pitch Showcase – Team-based presentation and feedback |
💬 About the Program?
💬 How Participants Will Learn?
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Interactive Conversations: Every concept linked to real B2B sales scenarios
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Design Thinking Tools: Empathy Map, Customer Journey, Value Proposition Canvas
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Sales Simulations: Negotiation, Objection Handling, Closing Role-plays
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Psychological Insights: Framing, Influence, and Buying Behavior
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NLP Practices: Rapport building, language reframing, and confidence anchoring
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Reflection Tools: Personal Sales Canvas (evolving through all modules)
🎓 Facilitator Profile: Deepak Kumar
Deepak Kumar is an accomplished Sales & Leadership Development Trainer, Design Thinking Practitioner, and Coach with extensive experience working with managers and sales teams across IT, FMCG, and Startups.
He has facilitated programs globally on Design Thinking for Sales, Sales Leadership and Negotiation, Impactful Conversations using NLP, Leadership for the Future
Deepak blends deep behavioral insights, Indian wisdom, and global sales research to create sessions that are interactive, reflective, and result-oriented.
His approach helps participants move from:
“I know my product” → to “I know my customer” → to “I can co-create value.”
🧭 Program Promise
“You’ll walk in as a salesperson — you’ll walk out as a Value Creator.”
Each participant will gain:
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A practical Sales Mastery Playbook
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Personalized feedback on their conversation and pitch style
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Templates and scripts for discovery, negotiation, and closing
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A transformed mindset about selling in the new age
🗓️ Implementation Schedule
Format: 5 Online Sessions × 2 Hours
Start Date: Sunday, 23rd November
Frequency: Every Sunday for 5 weeks
Mode: Virtual (Interactive)
Duration: Total 10 hours
📘 Deliverables
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5 Live Interactive Sessions
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Participant Workbook (Sales Design Canvas + Templates)
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Sales Simulation Exercises
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Certificate of Participation
✨ Closing Note
This program isn’t about selling harder.
It’s about selling smarter, deeper, and more humanly.
It will transform sales professionals into designers of customer trust and business growth.
