Case for it

A business idea holds value only when customers are willing to buy the product. Customers make purchasing decisions based on how well a product meets their needs. Therefore, it is crucial to deeply understand your customers—their challenges, desires, and what truly motivates them to buy. By aligning your product with their needs, you create not just a business opportunity but a solution that customers find indispensable. You will be developing a value proposition for your business

What you will learn?

• Understanding how to explore challenges
• Approach to understanding what customers want
• Your value proposition – Is it unique?
• Understanding the inertia of adopting your product

The learnings will help develop a value popostions that will help you signigificantly in your business

Why make it for the program?

This program will be useful if you are looking to create a value propostion that will help your business grow

• Explore if the business idea makes business sense
• Exploring the various types of needs and making sense of it
• Discovering the various inertia factors that needs to be addressed

What will you take away from the program?

You can take the following. This will help in solidifying the learning from the interventions

• Documenting the outcomes you seek from your initiatives
• The formats for documenting your journey
• Process to be adopted to explore the inertia the customers face
• Coaching suport for the project you seek to complete (for a charge)

Details of the Program

• Program Fees – Rs. 1000/-
• Venue – Board Room – 18th Floor, The address, West Gate Building, B Block, Near YMCA
• Date – 13th April 2025
• Timing – 9.30 am to 1.00 pm
• Facilitator – Deepak Kumar

Audience

This will be useful for:

• Sales and Business Managers across the industry – The could be from pre-sales, large account sales, FMCG, Dealer sales and post sales servicing
• Startup Founders whether they are in ideation or Prototyping or Go to market phase
• Supply Chain Team

To Register

• Link to Registrations – https://forms.gle/sxiXiztvGoxE4CyN7

You could also reach out through mail and mobile

• Mobile – 9824004199
• Mail – goalsnu24@gmail.com

Payment Mode

You could through QR Code

Links on Articles on Overcoming customer resistance

How to Overcome Customer Resistance to Change

• https://sloanreview.mit.edu/article/overcoming-consumer-resistance-to-innovation/
• https://www.linkedin.com/advice/1/how-do-you-overcome-customer-resistance-skills-sales-management

To know more about Design thinking – Design Thinking